International Tourism Services Ltd 2006

Tour operators often influence the choices of consumers, practices of suppliers and the development within destinations. Through their unique position they can make an important contribution to promote sustainable development and protect environmental and cultural resources. Travelife is an initiative created by Tour Operators and part-funded by the European Union. It has been set up to support an efficient and cost effective introduction of sustainability principles. It recognises the value of collaboration in successfully implementing actions for sustainability and brings together existing initiatives and experiences. Travelife delivers industry-wide standards for sustainability management systems and provides best practice guidance and support for the companies implementing them through the provision of training, tools and references. Tourism businesses that elect to be independently measured against the Travelife criteria are classified according to their sustainability performance. The top performers in this classification system are rewarded with a Travelife mark or logo on a scale of Bronze, Silver or Gold. “Travelife Bronze” businesses have policies in place which actively reduce their environmental impacts and treat people in a fair and respectful way. “Travelife Silver” – going further than the bronze, these businesses seek ways to actively benefit the local community and environment. “Travelife Gold” businesses display advanced sustainability actions. They encourage others to be involved, seek continual improvements and actively communicate their progress. Travelife is supported by major European Tour Operator Associations and their members including the UK Federation of Tour Operators (FTO), the Dutch Association of Travel Agents and Tour Operators ANVR and the German Forumandersreisen FAR. Some of the Tour Operators belonging to these associations are already using the above logos on their websites and in their brochures. As a consumer you can play your part by looking for the Travelife logo when making your travel plans and consider choosing an awarded accommodation for the duration of your stay.